# GOOG – Relative valuation (2026-11-10)

Sample run by the Fair Value Coordinator. Forward multiples where public consensus exists (Fwd P/E, Fwd EV/Sales = Fwd P/S x EV/market cap, Fwd P/FCF = market cap / FY1 consensus FCF); EV/EBITDA is TTM because forward EBITDA consensus is not on the free source (data gap). Low/mid/high = peer Q1/median/Q3. TSM excluded from Fwd P/FCF (source forecast in TWD).

### Peer set: peers AAPL, MSFT, AMZN, META, NFLX, ORCL

| Peer | Fwd P/E | Fwd EV/Sales | EV/EBITDA (TTM) | Fwd P/FCF |
|---|---|---|---|---|
| AAPL | 37.1x | 9.6x | 29.4x | 34.2x |
| MSFT | 25.7x | 9.7x | 19.6x | 121.1x |
| AMZN | 27.4x | 3.4x | 17.0x | n/a |
| META | 19.5x | 5.6x | 14.4x | n/a |
| NFLX | 17.6x | 4.9x | 16.9x | 20.8x |
| ORCL | 13.8x | 5.1x | 14.5x | n/a |

| Multiple | GOOG now | Peer Q1 / median / Q3 (n) | Implied $/share low / mid / high |
|---|---|---|---|
| Fwd P/E | 20.3x | 18.1x / 22.6x / 27.0x (6) | $253.67 / $316.76 / $378.28 |
| Fwd EV/Sales | 5.7x | 4.9x / 5.4x / 8.6x (6) | $246.83 / $268.03 / $426.51 |
| EV/EBITDA (TTM) | 18.4x | 15.1x / 16.9x / 18.9x (6) | $234.92 / $262.17 / $292.58 |
| Fwd P/FCF | n/a | 27.5x / 34.2x / 77.6x (3) | not usable for GOOG (metric negative or n/a) |

**Implied range (Peer set): $245.14 / $282.32 / $365.79** (equal-weight average of usable multiples)


Sources: stockanalysis.com statistics + forecast pages for GOOG and each peer (S&P Global Market Intelligence data), fetched 2026-11-10 ~8:45 PM MST (Phoenix).